Incorrect formatting of the template
WhatsApp rejected the template due to improper formatting of the template content. Possible reasons:
— spelling or grammatical errors;
— the chosen language of the template does not match the language of the template text;
— the URL shortening service (bit.ly, tinyurl and goo.gl) was used for the link;
— the domain in the URL does not refer to your company;
— the content of the template does not correspond to the selected category.
WhatsApp considers the template to be advertising
WhatsApp rejected the template as advertising:
— an offer of a discount, free shipping or a story about a promotion in the text of the template;
— the template contains an offer of goods and services along with an alert or notification;
— the template contains words that give it an advertising nature.
Template content violates WhatsApp trading policy
WhatsApp has rejected the template because the content of the template violates WhatsApp Trading Policy.
Template content violates WhatsApp Business policy
WhatsApp has rejected the template because the template content violates WhatsApp Business Policy.
WhatsApp found the template to be offensive or threatening
WhatsApp rejected the template because it found the content of the template to be offensive or threatening. For example:
— the template contains a threat of legal action;
— the template promises to tell the client’s relatives or friends that the client is not paying the loan.